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About Us

We specialise in supplying counted cross stitch materials to customers all over the world.

We are a family business which has been established for over twenty years. We import many of our designs from America through a network of contacts which have been developed over many years. This means that we are aware of all the latest counted cross stitch designs as soon as they are released.

Customer Service
Our priority is customer service and we pride ourselves on recognising that the needs of our customers come first. Our aim is to despatch orders within forty-eight hours and in a lot of instances we despatch the day the order is received.

However, more than this we are approachable. We welcome contact from our customers either by telephone, email, fax or letter. You will find that we are friendly helpful and responsive – we action your requests as fast as possible.


A counted cross stitch chart gives you complete flexibility over your project because you are not constrained by what the designer provides in a kit. So, for example, if you don’t like the recommended colour of the fabric or the type of fabric – you can change it! If you prefer to stitch with a certain type of thread – most counted cross stitch charts provide a choice.

Most of our charts (patterns) are single designs which have been chosen for their elegance, clarity and beauty. They are all full counted cross stitch so in every case you will begin with a blank piece of canvas.

We stock a comprehensive range of counted cross stitch books which can best be described as books of cross stitch charts or compilation books. Some books have literally hundreds of projects many of which are quick to stitch. Other books have smaller numbers of more challenging projects (typically five or six).

The main benefit of buying our cross stitch books is that they represent excellent value for money. You receive high quality designs for a fraction of the cost of buying a single design as a kit.

Chart, Fabric & Threads Packs
We like to give our customers a choice. If you already have lots of materials you may wish to purchase just a cross stitch chart or a book. However, if you like to receive a pack with all the materials you need to complete your project, then we can cater for this as well, but with a number of added benefits!

We makeup all our own fabric and threads packs and we usually use 14 count Aida. However, if you prefer to stitch on linen or evenweave all you have to do is ask and, sometimes for a small extra charge, we can accommodate your request, so you don’t have to be stuck with fabric which you will never use. Also, because we cut generous pieces of fabric you will have plenty of room for framing. We use only the finest Zweigart fabrics in our packs so you can be sure of a really professional finish.

Turning to threads, we pack at least eight metres of each colour required and we sort all our threads on organising cards saving you time and reducing the likelihood of mistakes. All the threads used are DMC and you will almost certainly have plenty left over for use in other projects.

The quality of fabric used in your project will have a direct bearing on your finished work – the better the quality, the better the finish. For this reason, we stock only the finest Zweigart fabrics – Aida, Linen & Evenweave. Zweigart have been producing fabrics for over 125 years and they were the first company to develop Aida as we know it today.

We stock a range of accessories to help your stitching projects run more smoothly. We sell quality merchandise at affordable prices – check out what we have to offer, you won’t be disappointed.

Threads & Beads
We stock a full range of DMC and Anchor stranded cottons at very competitive prices. We also stock Kreinik blending filaments and braids to add sparkle to your counted cross stitch projects. Our range of Mill Hill Beads are also available to add further definition to your work and we also stock (or can order on your behalf) many types of speciality threads such as Glissen Gloss and Treasure Braids.

American Magazines
We specialise in a range of American magazines which can be purchased as single issues as well as on an annual subscription basis. The four magazines in our range are Stoney Creek, Just Cross Stitch, Stitcher’s World and Sampler & Antique Needlework.


Country Designs.
Nene House, Drayton Fields,
NN11 8EA.

Telephone: 01327 314400.
Fax: 01327 314411.
E-Mail: stitch@country-designs.co.uk